While the orange and black colors from the Princeton Tiger influence of the college's earliest years remained strong, the momentum slowly grew to change Oklahoma A&M College's nickname from the Aggie Cowboys to the Cowboys.

As early as 1924, Oklahoma City Times Sports Editor, Charles Saulsberry, was regularly referring to OAMC teams as "the A&M Cowboys." Aggie athletes at the time were often referred to as "punchers," as in cowpunchers (cowboy, cowgirl).

In 1926, Athletic Director Ed Gallagher got permission to sell balloons at football games that were printed with the phrase "Oklahoma Aggies - Ride 'em Cowboy."

In 1933, the cowboy on the bronc was featured on the cover of the yearbook (pictured).