Timeline

OSU launches The Code Calls campaign

Oklahoma State University unveiled The Code Calls, a systemwide brand platform and comprehensive fundraising campaign that marks a bold new chapter in OSU history. Rooted in the Cowboy Code — principles of grit, character and commitment — the initiative unites the Cowboy family under a shared promise to “live the Cowboy Way, lead with humility and turn ambition into action.” “As OSU enters a new era of growth and collaboration across its system, The Code Calls stands as both a reflection of the university’s enduring character and a challenge to carry it forward,” OSU President Jim Hess said. “Because at Oklahoma State University, doing the impossible is not extraordinary — it is routine.” The campaign aims to raise $2 billion by 2030 to expand scholarships, research and facilities statewide. Launched with students at its heart, the effort calls on alumni and friends to “step up, show up and fuel the next generation of big dreams.” With bold visuals, authentic storytelling and themes like “We dream as big as the sky,” The Code Calls is more than a brand or fundraising effort — it is a movement to shape OSU’s future and strengthen its impact for generations to come.